Xiaomi Teams Up with Google to Supercharge AI on Next Flagship Phone

Tech Giant Embraces Google’s Gemini For International Models

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Global South Report
August 10, 2024

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Xiaomi is cranking up the AI game on its next flagship smartphone by teaming up with Google to integrate the Gemini large language model (LLM) into its upcoming devices for international markets. This partnership is set to heat up the competition in the rapidly growing world of AI-powered smartphones.

The Big Announcement

Xiaomi’s big boss, Lei Jun, couldn’t contain his excitement, sharing on X (formerly Twitter) that the company is “thrilled to collaborate with Google on upcoming Xiaomi flagship devices for international markets.” The collaboration will leverage Google Cloud and Gemini to create smarter, more intuitive user experiences—because who doesn’t want their phone to be as smart as their friends (or smarter)?

What’s Coming?

Xiaomi’s highly anticipated 15 series smartphones are expected to drop later this year, following the annual release pattern of the previous models. While Xiaomi is playing it cool with details for now, the buzz is building, and it’s clear that AI is going to be a big part of the show.

Medium’s expansion includes a star-studded line up of African countries: Algeria, Angola, Benin, Botswana, Côte d'Ivoire, Egypt, Ethiopia, Gabon, Gambia, Ghana, Kenya, Madagascar, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, South Africa, Tanzania, and Tunisia.

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AI Wars: Xiaomi vs. The Rest

With Xiaomi ranked as the world’s third-largest smartphone maker, according to IDC, this move is a strategic push to outsmart (pun intended) rivals like Samsung and Apple. While Samsung and Apple continue to dominate with market shares of 18.8% and 15.8%, respectively, Xiaomi’s 14.8% share isn’t far behind.

Worldwide shipments of GenAI smartphones are expected to skyrocket by 363.6% this year, hitting 234.2 million units, according to IDC. In other words, AI in your pocket is becoming the new norm, and Xiaomi wants a big slice of that pie.

Google’s Gemini: Not Just for Xiaomi

Xiaomi isn’t the only player in the Gemini game. Oppo, another major Android contender, is also integrating Gemini into its international smartphones. Oppo’s chief product officer, Pete Lau, highlighted their collaboration with Google, boasting about the “incredible results” in AI features like real-time translation and content summarization. Oppo’s Reno12-series is already flaunting Gemini’s AI power, with more upgrades expected soon.

What About Mainland China?

Interestingly, while Xiaomi is embracing Google’s Gemini for its international models, it’s keeping things local for its mainland China versions. That’s because foreign AI services like Gemini aren’t available in China, thanks to regulations requiring preregistration and review by the Cyberspace Administration of China. For its home turf, Xiaomi has developed its own AI model, MiLM, showing that it’s ready to play by different rules depending on the market.

Key Takeaways

  • Xiaomi + Google Gemini: The next Xiaomi flagship series for international markets will feature Google’s Gemini AI model, promising smarter and more intuitive user experiences.

  • AI Competition: Xiaomi is gearing up to compete with Samsung, Apple, and Oppo in the AI-powered smartphone space, with GenAI smartphone shipments expected to soar this year.

  • Local vs. Global: While Xiaomi embraces Gemini for global markets, it’s sticking with its own AI model, MiLM, for smartphones in mainland China due to regulatory hurdles.

As the battle for AI supremacy in smartphones intensifies, Xiaomi’s partnership with Google could be the key to making its flagship devices stand out in a crowded market. Whether it’s real-time translations or article summarization, the future of smartphones is looking a whole lot smarter.

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