Kenyan Creators, Your Facebook Payday Awaits!

What’s the Scoop?

On Tuesday, Meta announced it's rolling out two fresh monetization options for Facebook in Kenya:

• In-Stream Ads: These pop up before, during, or after your videos.

• Ads on Reels: Perfect for those catchy short clips everyone’s hooked on.

Kenya joins an elite club of 12 African countries where Meta shares ad revenue with creators. Think Egypt, Nigeria, Rwanda, Ghana, and the Seychelles.

Meta's Take

“This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world,” said Moon Baz, Meta’s global partnerships lead for Africa, Middle East, and Turkey. Translation: Make cool stuff, get paid, and inspire the world.

The Backstory

The wheels for this change started turning in March when Nick Clegg, Meta's President of Global Affairs, dropped by Kenya and had a little chat with President William Ruto. Fast forward a few months, and here we are!

Who’s Eligible?

Not just anyone with a smartphone, unfortunately. To get in on this action, you need:

• 5,000+ followers on Facebook.

• 60,000+ minutes of watch time in the last two months.

The Big Picture

Facebook is a big deal in Kenya. Like, really big. The platform is used by at least 52% of Kenyans aged 15 and above, according to the Communications Authority of Kenya. WhatsApp and Instagram are also favorites, used by 48.5% and 11.5% of the population, respectively.

Why It Matters

This move is set to supercharge the creative scene in Kenya, offering a new revenue stream for content creators who’ve been grinding away without much financial reward. It’s also a sign that Meta is serious about supporting and growing its African user base.

So, if you’re a Kenyan creator, it might be time to dust off that ring light and start filming. Your viral moment—and a paycheck—could be just a post away!